Behind the Scenes on local election commercials.
Every time an election season nears, our calendars fill up with plenty of campaign commercials. Sometimes it’s someone campaigning for a local, “entry level” position, other times, someone is trying to move into the big-time in D.C. T.V. commercials are one of the most effective ways to get their message to voters. We turn a blind eye to our own political ideals, and do our best to create a commercial that will stand out.
Some commercials are simple, with just the candidate delivering a message to the camera. Other commercials may be much more elaborate with multiple locations, talent, and a huge crew. A great commercial requires all aspects to work together to tell the message. The right location, lighting, music, and pacing, are just as important as the script. Where it might seem like too much, we love bringing sliders, jibs, extra lighting, and cinema lenses. This can really help to create an amazing t.v. commercial, and wow the client.