Title: The 5-Step Blueprint for Crafting a Successful Business Commercial

In the dynamic world of advertising, where an unprecedented number of brands compete for the audience’s attention, creating a standout commercial can be a formidable challenge. To help navigate this journey, we’ve crafted a comprehensive five-step guide to producing a successful commercial for your business.

1. Define Your Commercial’s Objective

Every successful commercial begins with a clear and well-defined objective. It’s crucial to identify what you wish to achieve with your commercial. Are you introducing a new product, enhancing brand awareness, or promoting a specific event? Once you determine your goal, every element of your commercial should be crafted around supporting and achieving that aim.

location production

2. Understand Your Audience

Your audience is the compass that guides your commercial’s creation process. To craft a message that resonates, you need to understand their needs, wants, interests, and pain points. Carry out market research, conduct surveys, or engage in social listening to gather valuable insights about your target demographic. The more precisely you can tailor your message to your audience, the more successful your commercial will be.

3. Develop a Compelling Story

We are hardwired for stories; they captivate us, evoke emotions, and make information more memorable. Your commercial should tell a compelling story that draws your audience in. This story should focus on the benefits of your product or service, demonstrating how it can solve a problem or improve the lives of your target audience. Remember, people buy with their emotions and justify with logic.

4. Craft High-Quality Production

Quality production values aren’t just for big-budget commercials. Even with a modest budget, you can create a high-quality commercial by focusing on aspects such as scriptwriting, cinematography, sound design, and editing. Hire experienced professionals, if possible, and ensure that the commercial maintains a professional look and feel that reflects well on your brand. Don’t forget to incorporate your branding consistently and appropriately.

5. Launch and Evaluate

Finally, you need to determine the best channels and times to air your commercial. This is where understanding your audience becomes particularly important; you should aim to reach them where they are most likely to be. After the launch, closely monitor the commercial’s performance, using KPIs such as reach, engagement, and conversion rates. Evaluating the commercial’s impact will allow you to learn and improve future campaigns.

Crafting a successful commercial is both an art and a science. It’s an iterative process that requires creativity, audience insight, strategic planning, and continuous evaluation. By following these steps, you’ll be well on your way to creating commercials that captivate your audience and achieve your business goals. Remember, in the world of advertising, it’s not just about being seen—it’s about being remembered.

Filming on a Budget: No Vision Too Large or Too Small

In the ever-evolving digital landscape, video content is no longer an added advantage, but an absolute necessity. Whether you’re a promising start-up or a seasoned corporation, creating engaging and powerful video content is pivotal for effective brand communication. However, we understand that budgetary parameters can often pose significant challenges. That’s where we come in, proving that regardless of your budget, we have a solution to bring your vision to life. At the heart of our unique proposition is the largest supply of video equipment in Nevada, providing us with unmatched flexibility to overdeliver on projects of any scale. Let’s delve into the three budget tiers we cater to: tight budgets, mid-level budgets, and high-end budgets.

Tight Budgets: Economical, yet Impactful

We passionately believe that a compelling story need not be constrained by a limited budget. Our approach is geared to yield excellent results, regardless of financial constraints. When working with a tight budget, we prioritize the fundamental aspects of video production, ensuring maximum utilization of available resources.

Our vast supply of quality equipment, the largest in Nevada, is key to our ability to produce high-quality content without stretching your budget. We leverage natural lighting and cost-effective locations, while our editing process integrates royalty-free music and stock footage to boost your video’s production value. Above all, our creative team is skilled at devising innovative solutions to overcome budget limitations, ensuring that your video is creatively brilliant and high-quality, despite the smaller budget.

Mid-level Budgets: The Best of Both Worlds

A mid-level budget unlocks a multitude of opportunities without being financially burdensome. It enables us to expand production aspects, such as professional actors, more sophisticated filming equipment from our extensive collection, and diversified filming locations. The additional latitude can significantly enhance the production value, giving your video a more refined look.

Moreover, in the post-production phase, we employ intricate editing techniques, add motion graphics, and even custom-compose music, all contributing to an enriching and immersive viewing experience. With a mid-level budget, you benefit from a high-quality, affordable video, truly the best of both worlds.

High-end Budgets: Unleashing Creativity at its Peak

For those who seek nothing less than the extraordinary, our high-end video production service leaves no stone unturned. A generous budget lets us fully explore our vast creative and technical prowess. With the largest supply of video equipment in Nevada at our disposal, we can shoot anywhere globally, hire industry-leading professionals, and integrate state-of-the-art special effects.

High-end budgets also permit us to construct complex narratives and employ cinematic storytelling techniques, customizing the video to echo your brand’s aesthetic and message perfectly. Our post-production process is equally comprehensive, offering a full suite of premium editing, color grading, and sound design services. The result? A video that is nothing short of a cinematic masterpiece, representing your brand in the most engaging and captivating way possible.

At our company, we are committed to fostering creativity and inclusivity at all budget levels. Whether your resources are modest or abundant, we promise a video production experience that values your vision and guarantees maximum return on your investment. Backed by the largest supply of video equipment in Nevada, trust us to bring your vision to life. Remember, storytelling isn’t confined by a price tag.

Production Studio Las Vegas

New F11 Rentals Las Vegas Studio Cyclorama - Open for Business

The studio cyc game in Vegas isn’t the easiest to navigate, especially for out of town productions that don’t know the offerings.  Sure, there are some decent places but most are too small for many productions, don’t deliver on amenities or are out of the way and not convenient for talent or crew.  That’s all changed with the opening of F11 Rentals Studio Cyc.  This newly built stage offers a 3 sided cyclorama, 26’x35’x36′ with 18′ tall clearance.  The stage offers free wifi, a secured yard with 12×14 rollup door and ample parking.  The conditioned stage is open for business at this time and will continue to upgrade it’s offering with new makeup/wardrobe space, green room, lofted production overlook and state of the art lighting grid, all of which are coming soon.

The space is large enough to accommodate vehicles, multiple talent productions, photo shoots, music videos and various types of large rehearsals for the entertainment industry.  The F11 network speed runs on fiber and offers plenty of upload and download speed for live streams productions.  The studio is situated next to the airport and is conveniently located not far from the strip.  To make things even more convenient F11 Rentals is one of the largest production rental houses in Las Vegas which makes it easy to add gear to any shoot in the studio before or during the shoot itself.  They also offer crew to fill out any production needs.

This studio, now open, will soon be the premiere cyclorama stage in Las Vegas and it’s exciting to finally have a space of this quality in the city.  Contact F11 to arrange a visit if you’re interested or to go their site to book it in 2020 or beyond.  This studio has the FiveSix stamp approval.

Shooting in a Green Room - No, Not that type of Green Room!

Corporate video production can have it's challenges.  One of these challenges is locations as we don't often get to choose where we shoot.  If we're lucky, we get a scout day or pictures of the location we're supposed to shoot in or we've been there before and already know what we're walking into.  In these cases, we are prepared with the correct lighting and grip set up to make everything look great.  But sometimes we go into a location blind as to what we'll be working with.  At these times it's best to bring a versatile lighting set up because sometimes a green room is exactly that.

Recently in Las Vegas, we walked into a room where the windows had such a strange tint on them that all the light coming into the room was an eerie green in color.  These were large floor to ceiling windows and there was no time or enough crew to gel them accordingly.  Luckily we had brought four Litepanel Gemini 1 x 1 LED panels.  With these lights we were able to dial in the amount of green to match the light coming in from the windows and then after that, it was simply white balancing the Canon C300 Mark II cameras accordingly.  The room, despite looking eerily haunted, looked perfect on camera and the subjects, instead of looking sickly, appeared vibrant.  It's a simple technique but would have been much more difficult to pull off without the right tools.   It's one of the things FiveSix is known for, everything turned out great in a less than ideal situation.  Effective video production is about being prepared, even if you're tossed into a glowing green room.


Andrea - Showing At The Best Dam Short Film Festival

Studio FiveSix was selected to show our first short film, Andrea, at the Best Dam Short Film Festival in Boulder City.  Andrea shows on Feb. 15th in the 8:15pm block of films.  We're very excited to be included and are happy that our premiere showing is going to be in neighboring Boulder City.  There was a good deal of work and planning that went into creating Andrea, mainly because it was our first narrative piece and we were finding our way through the process.  Since then we have shot a second short film called Maybe Tomorrow that is still in post production but will be out shortly.  We'll be at the festival this weekend so if you are there, stop by and say hi.

Render This - New Mac Pro Arrives at FiveSix

Sometimes you just need a little extra power to spice things up in the office.  Here at FiveSix Productions, we've been running a few different workstations for some time now, a couple mac trashcans from awhile back and a couple newer imac pro machines.  But with the new Mac Pro out, we decided our Edit 1 Bay could use an extra boost.  So far so good.  We run the Adobe Creative Cloud suite working primarily with Premiere Pro and After Effects but also DaVinci Resolve for some color correction.  This machine takes on video editing, real time 2D and 3D graphics creation and powers through the renders at a much better click than its predecessor, but I should hope so for the price tag.  We didn't load it up with all the extras and purchased most of the additions from outside of Apple, though we did opt for the afterburner card to help with quick encoding.  We're only a few weeks in but our editors can surely tell the difference.

There isn't much else to say.  We've cut a commercial, half a dozen corporate videos and a short film so far and haven't had any issues.  We'll update soon once we've really put it to the test and have some hard data of our own to report.  Until then, happy cutting!


Cast Away - Casting A Short Film

At FiveSix we do video productions of all types including corporate storytelling, commercial, reality, social media, political, event, documentary and short narrative films.  The last one in that list is fairly new to us and I'd like to chat about how the casting was done in a entirely different manner than our normal process.

For most of our productions in town we use local talent.  There is a good pool of models, actors and actresses in Las Vegas to choose from.  We normally utilize the local agencies and find a group that fit our demographics for each project.  Then, together with our client, we choose the talent that fits the look and feel we're going for.  We call the finalists in for an audition, all in one day, and then pick the final group.  This happens within a day or two.  It's a fairly simple process and one that we have become quite efficient in over the years.

Now, when we started casting for the short films, it was different in two main ways.  The first was that the entire production was financed by FiveSix.   We didn't have the budget to bring in talent agencies and pay the costs that go along with using their services.  A different route was needed.  With a little research we discovered that there are plenty of great resources on-line that give you access to thousands of talented actors and actresses.  Sites such as Backstage and Casting Networks are great communities that help both producers and talent match together on a project.  We ended up posting our projects on backstage.com and having a great pool of talent to choose from.  We were able to advertise our day rate for each role and get only those people willing to work for that rate.  It helped tremendously in budgeting for the films.

The second main difference in casting for the short films was that we searched over the entire country and not just locally.  This brought us a couple of challenges.  We ended up doing many auditions through recorded video and not in person.  One of the best parts about casting live is that you can ask questions and try giving different direction with lines.  You can get a general feeling of how the actor moves with you as you craft a role.  This isn't so easy with a recorded audition.  We found that we were able to quickly get a feeling about a particular role when auditioning in person but with recorded auditions it took many more views and lengthy discussions within our team.  I would always advocate for in-person auditions but when you're on a tight budget and quick timeline, that's not always possible.

Moving forward, due to our ability to find what we were looking for through the on-line talent sites, I think we'll utilize both local agencies and on-line communities for any future auditions.  On a last note, casting is fun but also difficult for all parties involved as it brings about more rejections than acceptance.  I admire anyone who is willing to put themselves out there like that and audition for a role.  Good luck!

MYT Works Slider

Feeling Mighty

We have been enjoying our new MYT Works slider.

We work on a large variety of video productions so we've had to outfit ourselves with a number of options when it comes to camera movements. We have sliders from Edelkrone, Cinevate, Kessler and Dana Dolly. While these have been great, our commercial productions have required a slider that can support large builds. Enter the MYT Works slider. The MYT can handle our Alexa Mini commercial setup, built out with cine primes and all the wireless accessories you can imagine. The magnetic dampeners ensure smooth movement from end to end of the slider.

MYT Works Slider

Phoenix Arizona Video Production

Video Production in the Valley of the Sun - Phoenix, Arizona.

If you're familiar with us, you know we travel, a lot! While we love our two bases of operation in Las Vegas and Long Beach, we are a bit wanderlust. One of our most recent voyages took us to the Valley of the Sun. Like Vegas, Phoenix, Arizona is a melting pot in so many ways, there are visitors and part and full time residents of all ages, races, and points of origin. Similar in climate, and not much older than Las Vegas, Phoenix is quite different in culture. Phoenix and the ever-growing "Sun Belt Corridor" which includes the Phoenix Metro area and Tucson are rich in history and culture. From Hollywood Westerns to the hundreds of golf courses, classic desert landscape to the glitz of Scottsdale, you know Phoenix when you see it.

We teamed up with one of our favorite clients on a project at University Park downtown, to unveil some recent additions. The city utilized a generous donation to add classic games like Four Square, Corn Hole, Tether Ball, and Bocce Ball. Along with a city pool, awesome baseball field, and plenty of open space, this park will continue to serve the community for years to come.

We were so happy to be a part of the ribbon cutting ceremony, and can't wait to get back to Phoenix for the next project.


election commercials

Political Campaign Commercials: BTS

Behind the Scenes on local election commercials.

Every time an election season nears, our calendars fill up with plenty of campaign commercials. Sometimes it's someone campaigning for a local, "entry level" position, other times, someone is trying to move into the big-time in D.C. T.V. commercials are one of the most effective ways to get their message to voters. We turn a blind eye to our own political ideals, and do our best to create a commercial that will stand out.

Some commercials are simple, with just the candidate delivering a message to the camera. Other commercials may be much more elaborate with multiple locations, talent, and a huge crew. A great commercial requires all aspects to work together to tell the message. The right location, lighting, music, and pacing, are just as important as the script. Where it might seem like too much, we love bringing sliders, jibs, extra lighting, and cinema lenses. This can really help to create an amazing t.v. commercial, and wow the client.

If your Southern California or Las Vegas campaign needs a great commercial, look no further! We're a one-stop-shop for all your video production needs.